Why Branding Matters

Why Branding Matters

What is Branding? Branding is every single thing about your company. To put in simple terms, your brand is literally your company. Everything that the world knows about your company is part of your brand. Your logo, your products, your slogans, everything. And...
White Hat vs Black Hat SEO

White Hat vs Black Hat SEO

Each year Google is forced to update the search engine algorithm multiple times in order to direct users to the sites that will be most relevant and useful to the users’ needs. Search Engine Optimization (SEO) is part of the algorithmic process used for this...
Blogs – Content Marketing

Blogs – Content Marketing

Content marketing is a key tool for blogs and bloggers who want to drive up their site’s “hit” rates. The more “hits” a site has, the more successful the blog. The question for bloggers is how to use the concept of content marketing to drive the success of the blog....