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7 Tips for Senior Entrepreneurs Who Are New to Marketing

Starting a business as a senior can be an adventurous endeavor. According to statistics, the average business owner is 44 years old, but there’s something to be said for life experience. Still, if you’re a newbie to marketing, you might not know where to start. Follow these seven tips from LRM RiverValley Marketing to ensure that your business connects with customers.

  1. Identify Your Target Customer

Before you can effectively connect with customers, you need to know who you are trying to sell to. This means that you need to develop a hypothetical profile of who your target client is with important details such as their age, gender, and why they would benefit from your business.

  1. Create a Clear Action Plan

Once you’ve identified who your ideal customer is, you need to craft a definitive plan of action for reaching these people and incentivizing them to patronize your business. This plan may include ideas for promotion, advertisements, and online marketing campaigns.

  1. Cross-Promote With Noncompetitors

One idea for marketing your business is hosting a cross-promotional event with another business. You should be sure that this business isn’t in direct competition with your business, and then you must identify who your most profitable customers would be. Promoting your products with another business can help expand your audience and build brand awareness.

  1. Give Your Customers What They Want

Perhaps the most important element of marketing is listening to feedback from clients. If your customers are constantly telling you what they want to see, but you ignore it, you’re leaving money on the table. The easiest way to market to customers is to demonstrate that you’re willing to give them what they want.

  1. Network With Marketing Professionals

Networking is yet another important part of an effective marketing plan. You need to get your products in front of a receptive audience, but in most cases, you can’t do this on your own. You will need support from other professionals in your community, and you’ll also need advice from marketing professionals. Networking is a great way to make these connections and bolster your marketing strategy.

  1. Create an Appealing Web Presence

Your website is one of the most important tools for getting customers’ attention and garnering sales. If you want to boost your website’s appeal, consider making a customized banner to display on the home page. You can make this banner using an online banner maker, and you can customize it to include text, fonts, and colors that suit your brand. You can even use it on other social media platforms to increase your marketing reach.

  1. Enlist Help From Freelance Talent

Sometimes you need help from an expert. When you do, hiring a freelancer is one of the best investments you can make. There are many marketing professionals who are available for remote work, and you can use an online job platform to look at candidates’ costs, experience, and reviews. By selecting a consultant, you’re sure to cover marketing tasks that you may not be confident in. 

Get the Most Out of Your Marketing

Seniors are savvy business people, but like any other new entrepreneur, they may lack the marketing expertise to optimize their business’s growth. These seven tips can combat this problem and equip seniors with the tools they need to launch a successful enterprise. With help from a freelance marketing professional, there’s nothing that senior entrepreneurs can’t accomplish.

LRM RiverValley Marketing is a local marketing agency, which focuses on small to medium-sized businesses and start-ups. We’d love to hear from you!