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Why Branding Matters

Why Branding Matters

What is Branding? Branding is every single thing about your company. To put in simple terms, your brand is literally your company. Everything that the world knows about your company is part of your brand. Your logo, your products, your slogans, everything. And...

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White Hat vs Black Hat SEO

White Hat vs Black Hat SEO

Each year Google is forced to update the search engine algorithm multiple times in order to direct users to the sites that will be most relevant and useful to the users’ needs. Search Engine Optimization (SEO) is part of the algorithmic process used for this...

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Blogs – Content Marketing

Blogs – Content Marketing

Content marketing is a key tool for blogs and bloggers who want to drive up their site’s “hit” rates. The more “hits” a site has, the more successful the blog. The question for bloggers is how to use the concept of content marketing to drive the success of the blog....

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Utilizing Social Media Platforms

Utilizing Social Media Platforms

People often decide that they want to utilize social media in order to grow their business, but many question which platform is best used for each form of advertisement. There are multiple platforms that can be used and shaped to your company’s advantage. Facebook,...

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Videos – Content Marketing

The amount of content on YouTube is only growing, and businesses are struggling to have their videos recognized. The most viewed videos on YouTube are those focused on entertainment: cat rescue videos, dogs chasing their tails, “fail” videos, and the list could go on....

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Social Media – Content Marketing

Social Media – Content Marketing

Social media is ever-growing and has multiple interactive platforms. From Facebook, to YouTube, to Snapchat, social media platforms allow consumers to directly interact with producers, or even become producers themselves.

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Fitbit To Be Acquired By Google

Fitbit To Be Acquired By Google

The very popular health and wellness brand, Fitbit, will soon have a new home. On November 1st, 2019, James Park, CEO & Co-Founder of Fitbit, announced that they have entered into a definitive agreement with Google.  A press release was sent out, with a quote...

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What Is Content Marketing?

What Is Content Marketing?

What is Content Marketing? “If you watched the Lego Movie, you saw one of the greatest examples of content marketing to date...that was a 100 minute toy commercial, and rather than using a DVR to skip it you paid good money to watch it...and Lego recently became the...

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Google Algorithms

Google’s algorithm updates about 500-600 times a year. According to Gary Illyes, there are three updates a day, on average.  The updates used to be every few months, but they have gradually increased to a few per month. Google’s core algorithm has been changed 9 times...

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