Business Blogging: Better Branding Now!
Creating content can be challenging at times, but keep in mind that websites and tools are only a click away:
- Hubspot Blog Topic Generator: Generates topics based on a given subject
- Google Trends: Displays popular topics in the field of interest, paired with real-time data
- BuzzSumo: Illustrates a trending topic’s performance on various social media platforms
Working with these tools and doing a bit of research, you too can stand out against competitors. Provided here is a quick introduction to content marketing to get started!
Why Bother Blogging?
Business blogging sets the tone for the sort of work you are able to produce and humanizes the brand or company because it’s sometimes easy to forget that there’s a person behind the operation. Keep in mind, blogging also creates an open forum for discussion, which allows for meaningful interaction with the audience. Clearly, interactions obtained from blogs are different than those gathered from the comment section on a Facebook post. While both have their benefits, blogs are better for establishing a voice for your brand. This is especially important to those in the grassroots stage, but also small and local businesses.
Writing is the Worst… Just Kidding!
GoogleDocs: FREE collaborative word processor with real-time editing
Grammarly: FREE grammar checker app
PurdueOwl: FREE editing, formatting, and citation style guide
Hemingway Editor: FREE readability assessment
Good luck with your blogging journey and if you need any help, contact us at firstname.lastname@example.org. We’ll set you up with a consultation to discuss your needs!