You may notice something different while binge-watching your favorite show on Netflix. Netflix has decided to change up their fonts, and use something new. No, it’s not Futura, Trajan, or even Helvetica. No, Netflix Sans has officially been born and is replacing the long-used Gotham font highly recognized in that iconic logo. On Wednesday, Netflix can now join the ranks of Apple (San Francisco), Samsung (SamsumgOne), Google (Roboto and Product Sans), and Microsoft (Segoe), who have their own bespoke style font.
The new font was designed by Netflix’s in-house design team, along with type foundry, Dalton Maag. In an interview with It’s Nice That, who first reported on this unveiling, Noah Nathan said, “With the global nature of Netflix’s business, font licensing can get quite expensive,” Nathan continued by saying, “Developing this typeface not only created an ownable and unique element for the brands aesthetic….but saves the company millions of dollars a year.”
The font comes in different weights, to include thin, light, medium, regular, bold and black. With the design in mind, uppercase letters were made to appear “cinematic,” while the lowercase letters were made to appear “compact and efficient.” Noah would also describe the forms as “clean and natural,” “an approachable geometric grotesque.”
The design team included Noah Nathan and Tanya Kumar as design leads, Andre do Amaral, David Gallagher and Monique Adcock and the Dalton Maag design team.