Branding

What is Branding?

Branding is actually a science, as much as it is art. However, it is defined as the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers associate your brand with you a product or service. 

What is included in Branding? Isn’t It just a logo?

Simply Stated; no. Your brand is so much more than just your logo. It’s your message, your company’s tone of voice, mission and vision, unique qualities, values, and benefits, as well as your visual assets, which not only include your logo but any type of print or digital medium.