Social Analytics is a philosophical perspective that has been developed since the early 1980s. This concept was brought to light by Danish Philosopher, Lars-Henrik Schimdt. This practice articulates contentions between sociology and philosophy, reporting on the tendencies of the times.
Social Media Analytics
Social Media Analytics is a tool for uncovering customer sentiment dispersed across countless online sources. The analytics allow marketers to identify sentiments and trends in order to better meet their customers’ needs. Companies such as Whirlpool, Royal Bank of Canada, and JetBlue have employed such tools.
Tools that can be utilized for this subject are Google Analytics, Mix Panel, Keen.io, Tableau, and HootSuite Insights (formerly uberVU).
How do we use this to help you?
This is a simple five-step process:
Define The Problem
Simply put, what is the question we are trying to answer?
Crawl/Search Data Sources Based on Keywords
This step we search popular keywords found through the data sources.
Locate Data Sources
This is where we ask the 5 W’s: who, what, when, where, and why. Who posted this? Where was this found? When did they post it? Why are they interested in it? What content makes them interested?
Create a Data Model
This is where we determine a process or method that we will use to organize data elements and standardize how the individual data elements relate to each other.
We run our data model through a computer program, which generates our resluts.