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Crash Course: Aesthetic

Guest blogger Karee Nation is the owner of Salty Buns as well as the creative mind behind the Facebook group The Creative Nest Collective     So, I’m sure you’ve heard the word “aesthetic” being tossed around like confetti for the past few years by the trending Insta...
Why Branding Matters

Why Branding Matters

What is Branding? Branding is every single thing about your company. To put in simple terms, your brand is literally your company. Everything that the world knows about your company is part of your brand. Your logo, your products, your slogans, everything. And...
White Hat vs Black Hat SEO

White Hat vs Black Hat SEO

Each year Google is forced to update the search engine algorithm multiple times in order to direct users to the sites that will be most relevant and useful to the users’ needs. Search Engine Optimization (SEO) is part of the algorithmic process used for this...

Videos – Content Marketing

The amount of content on YouTube is only growing, and businesses are struggling to have their videos recognized. The most viewed videos on YouTube are those focused on entertainment: cat rescue videos, dogs chasing their tails, “fail” videos, and the list could go on....
Social Media – Content Marketing

Social Media – Content Marketing

Social media is ever-growing and has multiple interactive platforms. From Facebook, to YouTube, to Snapchat, social media platforms allow consumers to directly interact with producers, or even become producers themselves. Because of this direct interaction, social...