The amount of content on YouTube is only growing, and businesses are struggling to have their videos recognized. The most viewed videos on YouTube are those focused on entertainment: cat rescue videos, dogs chasing their tails, “fail” videos, and the list could go on.
“According to official statistics from YouTube, they have ” over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.”” (Wynne, 2017)
Develop Your Video:
Because videos are an ever-growing form of communication in a fast-paced, short-attention world, many companies are beginning to utilize them. Videos allow for an easy, but creative way to inform consumers across multiple platforms.
Evaluate the Audience
Where will the video be posted? Who will be viewing the video? Does the audience expect graphics? Music? Talking? Prepare your video to fit the needs and wants of the intended audience.
What message are you trying to relay? Build your video around how you want your content portrayed. What type of tone will best fit your content? Edgy? Quirky? Informative? Humorous? If the video is focused around people, allow expression of emotion. Viewers are more likely to respond in a positive way if they can relate to the emotion viewed on screen.
Summarize the Information
It is important to be able to fit all of your information into a video, but consumers are looking for a quick way to find what they need. Videos should summarize the most critical information and present it in a way that does not make consumers feel like they are wasting their time while watching.
Wynne, R. (2017). Forbes Welcome. Forbes.com. Retrieved 31 August 2017, from https://www.forbes.com/sites/robertwynne/2016/11/07/ten-great-examples-of-video-content-marketing/#2582f6694c87